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LOS ANGELES, AUGUST 6, 2008 - Elizabeth Grant, founder and head of the Toronto-based skincare products company, Elizabeth Grant International, will sponsor the Entrepreneurial Award at the inaugural event of The Women's International Film & Television Showcase (The WIFTS) at the Pacific Design Center, West Hollywood, December 4 - 7, 2008.

The Elizabeth Grant Entrepreneurial Award is one of a number to be presented at The Women's International Film & Television Showcase that will be selected by a jury comprised of established film executives and celebrities to be presented on the final evening of the event.

Other awards in the film category will include those for best film, best director, best cinematography, pre-eminent breakout role (sponsored by Ona Dawes), as well as career and lifetime achievement awards.

The mission of The WIFTS is also to recognize women from other industries, from the business world and from public life. The Visionary Award, the Dove Award and the Entrepreneurial Award were all created to acknowledge and celebrate talented women in these sectors of society.

Elizabeth Grant said: "When I started my business sixty years ago women entrepreneurs were regarded as an oddity. Women were meant to stay at home, be perfect wives and mothers, and in the work force were seldom promoted to managerial level.

"Today, women are recognized as being a powerful force in business. In the U.S. alone, women own nearly 40 percent of all businesses. We are dynamic, innovative and unstoppable. This is why I am proud to have the Entrepreneurial Award for women named after me."

Co-founder and acting Director of the Showcase, Craig Prater, commented: "Elizabeth exemplifies the virtues of a successful woman, which is the ethos of The Women's International Film & Television Showcase. With her success, she has reached out, supported and mentored other women. That is the mission at the heart of our film showcase so we are extremely pleased with our association with Elizabeth and her company."

Elspeth Tavares, co-founder, added: "Women in all walks of our society are not celebrated enough for the contributions they make in their chosen vocations. Filmed entertainment is the 21st century's visual communicator. At The WIFTS event, women from all walks of life will come together to celebrate the strength and participation of women across the spectrum of our society."

Announcing Elizabeth Grant's ongoing support, the company stated: "As well as our sponsorship, The WIFTS Foundation (2009) will receive a percentage of the proceeds of the French Lavender essence Aromatherapy Rebalancing Bath Oil from the range of its European Spa Massage and Oils "on a long term basis" with The WIFTS logo on the outside packaging."

About Elizabeth Grant:

Elizabeth Grant International, Inc., is a privately-owned Canadian company that creates and manufactures high quality skincare products using a proprietary ingredient, Torricelumn, exclusive to all its products. The company was founded by Elizabeth Grant in 1948 when she discovered a natural substance that was used to treat war wounds and had it specially formulated with other ingredients to apply to her own damaged skin. A make-up artist, at the time for the famous Elstree Studios in the United Kingdom, her product was soon in demand and her fledging company evolved from a home-based business to a multi-million dollar global corporation. The company controls its product from inception to final packaging in a single facility in Canada using propriety ingredients that are found only in Elizabeth Grant products. It constantly develops products to meet the ever-changing needs in the industry. Elizabeth Grant products are not tested on animals and the company supports Beauty Without Cruelty. The Elizabeth Grant line of skin care and beauty products is available at select retail locations in Canada, the United States, England, the Netherlands, Germany, the United Arab Emirates, South Africa, Australia, Japan and Poland.

About Aromatherapy Rebalancing Bath Oil:

Rebalancing Bath Oil is one of Elizabeth Grant's European Spa Bath and Massage Oils. It is formulated with a 100% natural blend of essential oils - undiluted essences extracted from flowers, fruits, leaves, barks, roots, herbs and spices.

About the WIFTS Foundation:

The Women's International Film & Television Showcase is a new showcase recognizing the talents of women in film and television, focusing on the work of women producers, directors and cinematographers from around the world. Founded by Craig Prater, formerly creative director of the Palm Springs International Film Festival and the Bangkok International Film Festival, and Elspeth Tavares, publisher and editor of the film industry trade paper, The Business of Film, The WIFTS has been endorsed by the City of West Hollywood and the West Hollywood Marketing and Visitors Bureau. The WIFTS first event will take place December 4 - 7, 2008, at the Pacific Design Center in West Hollywood. It will open with a world premiere and will include screenings of sixteen new films as well as seminars and discussion panels. The event will close with an awards ceremony. Awards will include the Entrepreneurial Award to a woman "whose talent has exhibited a new approach to filmmaking, acting or the entertainment business world" as well as awards for best film, best director, best cinematography, pre-eminent breakout role, and career and lifetime achievement awards. Some awards will be honorary and others will be selected by a jury of established film executives and celebrities. In 2008, The WIFTS will support three charities: the Malibu Adult and Young Adult Activity Center for the disabled; Bykids, which pairs established filmmakers as mentors for young people; and D.A.W.G.S., an animal care sanctuary. Sponsors of The Women's International Film & Television Showcase include The City of West Hollywood, the West Hollywood Marketing & Visitors Bureau, Ona Dawes (USA), Pillivuyt Porcelain (France), Patrick Moulin (France), Barbara Tipple (UK), Sylvie Nissen (France), Freya Rose (UK), and the Beverly Hills Watch Company (USA).

Press Release From: visitwesthollywood.com
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