Elizabeth Grant Skin Care launches Biocollasis™ - a new anti aging and protective Skin Care line that works on the cellular level using the most advanced generation of tri-peptides, Torricelumn™, and microencapsulated proteins to help redefine the appearance of skin.

Toronto, ON - The laboratories of Elizabeth Grant Skin Care are pleased to announce the launch of the Biocollasis™ range. Biocollasis™ is a highly advanced skin treatment line that restores skin on the cellular level and protects skin from the onset of future lines and wrinkles caused by environmental factors. The Biocollasis™ range of products also contains Elizabeth Grant's exclusive hydrating compound Torricelumn™.

Biocollasis™ Advanced Cellular Night Regeneration, the first product to launch in the line, will be available for purchase in January 2006. Elizabeth Grant Skin Care officially starts the Biocollasis™ launch with an ad campaign over the holiday season in Times Square, New York City.

The Technology:
Biogenetically engineered to help redefine the appearance of skin, Biocollasis™ works from a cellular level to help strengthen collagen fibers and increase elasticity to elastin fibers making the skin appear firmer, smoother and less lined at the surface level. Biocollasis™ helps to renew and revive skin cells. The infusion of the tri-peptides and proteins into the skin cells results in a nutrient enriched epidermal cushion smoothing out and plumping up the appearance of the skin. Dry skin, fine lines and coarse wrinkles appear radically diminished.

Biocollasis™ protects the skin from the environment combating the damaging free radicals at the cellular level. Free radicals are unstable molecules in the environment caused by pollution, smoking and ozone that damage the skin causing hyper-pigmentation marks and a dull sallow complexion. The EPF (Environmental Protection Factor) and antioxidants in Biocollasis™ give the skin "a porcelain like" complexion and inner radiance.

Biocollasis™ contains Elizabeth Grant's exclusive Torricelumn™, clinically proven to increase dermal hydration to 100% within 4 weeks. Dehydration is a key factor in skin aging. By increasing the epidermal hydration levels at the cellular level with Elizabeth Grants exclusive Torricelumn™ the skin appears younger, healthier and more resilient.

About Elizabeth Grant International Inc.:
Elizabeth Grant International Inc. is a Canadian skin care company focused on producing the most advanced luxury skin care products for over 50 years. Each Elizabeth Grant product contains the company's exclusive compound, Torricelumn™- an unmatched formula of ocean minerals, proteins, nutrients, vitamins and natural active ingredients, each extensively researched and specially selected for their individual restorative properties. For more information or to purchase products, visit www.elizabethgrant.com.

Contact:
April Jackson
April Jackson Public Relations
416.997.5405
april@apriljacksonpr.com